THE SEASONAL SALE IS NOW ON! 25% OFF EVERYTHING WITH A CODE SEASONSNG25

Blog — Marketing RSS



Producing Fun 17: Jay Cormier - Publisher & Designer

Producing Fun is a podcast about making tabletop games from a product perspective. Jay Cormier was already a successful designer, having multiple BGG top 1000 games to his name across a very wide variety of genres. 4 years ago he got into game publishing, launching Off the Page Games, a company producing games based on indie comic books. His first title - Mind MGMT - is already a smash hit. In this episode we get into how to run a profitable kickstarter, making clever manufacturing decisions and the power of branding. www.offthepagegames.com www.failfaster.ca www.youtube.com/c/OffThePageGames www.bamboozlebrothers.com Listen on Youtube: https://youtu.be/-RR9cwLN8Ug   Listen on podcasting platforms: https://anchor.fm/naylorgames/episodes/Jay-Cormier---Publisher--Designer-e1kld3a Transcription James 00:00Hi I'm James, and this is producing fun, a podcast about making games from a product...

Continue reading



How we made the Naylor Games logo

The site’s name is officially changing and we’ve got a brand spanking new logo! Here’s why and – just because I thought it might be interesting – what the thinking behind the design is. With Magnate now going into mass production, I realised it was time that Naylor Games had a proper logo and for the site’s name to change. After all, once Magnate is out there, Naylor Games can truly call itself a publisher and this site won’t just be a blog anymore. And what better time to start building some level of recognition than having the logo you really want on your first game? Like any good logo, I wanted something to communicate what Naylor Games is trying...

Continue reading



My Kickstarter Diary - Day 13: ARRGGGH SO. MUCH. ADMIN. Why does my game generate so much of it?!

Thinking about running a Kickstarter? Well, 19 months after I decided to self publish my game, Magnate: The First City, I am entering the final build-up of mine. This is the inside story of the challenges, joys, thrills and spills of running a Kickstarter campaign and the nerve-racking final weeks before launch… …Today: How admin is getting me down and why publishing a game might be an especially admin hungry business. Exactly how wrong I was As I alluded to in Day 3’s post, I significantly underestimated the time that would be involved in publishing Magnate. I knew it would be investment of time, but I thought it would be somewhere in the same region as running my newspaper project:...

Continue reading



My Kickstarter Diary - Day 3: How much time is this going to cost me?

Thinking about running a Kickstarter? Well, 19 months after I decided to self publish my game, Magnate: The First City, I am entering the final build-up of mine. This is the inside story of the challenges, joys, thrills and spills of running a Kickstarter campaign and the nerve-racking final weeks before launch… read on if you dare. Am I burying the lede? I’ll leave it up to you to decide! For the last couple of days I’ve been spending lots of time and effort preparing for and attending critical meetings for the job that actually pays the bills: my work as a contractor consulting on the product & engineering strategy of software businesses. The company I’m working with today is...

Continue reading



My Kickstarter Diary - Day 1: The business of launch dates

Thinking about running a Kickstarter? Well, 19 months after I decided to self publish my game, Magnate: The First City, I am entering the final build-up of mine. This is the inside story of the challenges, joys, thrills and spills of running a Kickstarter campaign and the nerve-racking final weeks before launch… read on if you dare. “So smart guy, if you’re building up to launch why does this blog count UP rather than count DOWN?” I can think of no better symbol of the sometimes messy reality of running a Kickstarter campaign than the answer to this question. Because of course, a Countdown would be WAY more sexy. We recently announced that we’re launching Magnate in November, but not...

Continue reading